HEADLINES: MindShare Japan snatches back Dove
Friday, 19 January 2001
MindShare Japan has won the Dove media planning assignment, just
over a year after losing the account to Carat. The media buying task is
being handled by ADK, MindShare's media buying partner. The Dove account
is estimated to be worth between USdollars 35 million to USdollars 40
million.
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