MEDIA BRIEFS: BARB describes research as close
Thursday, 07 February 2002
Broadcasters Audience Research Bureau (BARB) has described Carat's
research, which claimed that 14.5 million viewers watched the January 25
episode of Coronation Street, as "surprisingly close" to its own figure
of 11.2 million. Research director Tony Wearn said Carat's telephone
poll recorded people who claimed to see any part of the programme, while
the BARB data refers to the average number watching at any one time.
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