The National Day Nurseries Association (NDNA) recruited the parent volunteers after establishing multi-agency networks in Leeds, Newcastle-upon-Tyne, Peterborough, Shropshire and Walsall. The champions gave parents information about childcare at the school gates, childrens' centre open days and job centre drop-in sessions. Purnima Tanuku, chief executive of the NDNA, said the initiative, part of a Department for Children, Schools and Families-backed project looking at ways to engage parents could work on a national scale. "Communicating with hard-to-reach groups about...