Viewpoint - The internet is just one way to reach them
By Fiona Dawe, chief executive of YouthNet
Youth Work Now
10 January 2008
Can you remember life before the internet? For today's 16-year-olds, born in 1992, there has never been a time when it didn't exist. What's more, they have grown up with a mobile phone - and there has always been multi-channel television.
Organisations that work with young people have to reach them on their own terms. This means making the best use of the platforms that are integral to young people's lives - the internet, mobile phones and digital television - as well as face-to-face work and traditional communications methods. Unsurprisingly, the internet is the first place young people turn to...