We all know the stereotypes. Pushy Parent views life as a competitive sport, with childhood as the preparatory training programme. For Anxious Parent, the world is a threatening, unpredictable place, so the guiding principles are 'safety first' and follow the rules. Liberal Parent believes in dialogue, democracy and 'playing nicely'. Meanwhile Lax Parent isn't that fussed one way or the other, and tends to just muddle through. How can out-of-school childcare meet the expectations of such a diverse 'customer base'? Part of the problem is the language we use. That label 'out-of-school' is pretty unhelpful. It defines a service solely...