The prime minister has given his support to the Pre-school Learning Alliance's Changing Lives, Changing Life campaign. Tony Blair said the campaign, which is calling for action be taken to develop the capacity of community-based pre-schools and for measures to support young children growing up in poverty wherever they live, 'demonstrated clearly the potential for childcare settings not only to provide first class experiences for children, but to engage parents in their own continuing educational development and to provide experiences which will help them to return to study or move into work'.