Organisation: Leicester City Council social care and health department Campaign: Building Blocks Agency: Work Communications Campaign aims Leicester is a vibrant city - the biggest in the East Midlands with a population of 280,000 people. But Leicester City Council faces several challenges in making sure that when graduate social workers search for a place to start or continue their careers, the country's tenth largest city is one of the places they consider. So the aim of the campaign was not to recruit against specific vacancies but to build an awareness of the city as a great place to live, a challenging but rewarding place to be a social...